Primary markets
Discover students in your most successful segments earlier in high school.
Lead Generation / Targeting
Build segments that match your priorities
Loper’s approach to targeting makes sophisticated segmentation simple. Alongside common search factors, use psychographic and behavioral criteria to build into your best-fit audience.
1,000+targeting criteria to choose from
Customcriteria for any need
How targeting works
More control, no added complexity
With Loper you can choose what data you want to import. And better yet, our team handles building your content for our mobile app, with a tiered targeting strategy:
Emerging markets
Extend your brand awareness in the audiences most impactful to your growth — and resilience against the search cliff.
Institutional priorities
Determine the criteria best suited to drive growth in your school’s most important goals within your strategic plan.
Example segments
What targeting looks like in practice
Loper’s customer sales process is designed so we enter onboarding conversations with ideas for segments tailored for your institution.
Mid-Atlantic Secondary Markets: STEM
Geographic expansion. Your enrollment leadership wants to expand reach beyond your core geographic markets. Standard name buys hit the same ZIP codes every year; you need a way to identify high-fit students in regions you don't currently dominate.
- GeographyPA, NJ, DE (excl. core counties)
- ProgramEngineering, CS, Bio
- Academic>3.5 unweighted GPA
- Engagement2+ STEM games played
First-Gen Outreach: Health Sciences
Strategic program. Your provost is pushing enrollment in a strategic program, first-gen pipelines, an under-enrolled major, or a new graduate offering. You need targeting that's tightly aligned to that specific institutional priority.
- First-genyes
- ProgramNursing, Pre-Med, Public Health
- Engagement2+ health-programs saved
Core Markets: High-Intent Engineering Prospects
High-intent overlay. You already get plenty of inquiries from your core markets, but what you don't get is enough of the right ones. You need a way to tighten on best-fit, engaged students inside markets you already work.
- GeographyCore counties
- ProgramEngineering
- EngagementViewed 2+ partner videos
- BehaviorFast Track started
Custom basis
Go custom if our criteria aren’t enough
Define a custom targeting basis around the institutional traits that make your school distinct. Loper builds the content from your framing, surfaces it on the feed, and matches it to students nationally who fit the profile.
Let’s talk
Generate leads through Loper
A 30-minute call. We'll walk through your enrollment priorities and show you example segments tuned to them.
Prefer email? [email protected]